ViacomCBS Inc from CBS – Viacom merger
ViacomCBS Inc will start to exist from CBS – Viacom merger as the 2 corporations are close to an agreement which will result in $28 billion revenue. The merger is expected to be completed somewhere around late 2019.
ViacomCBS Inc will be a leading content producer and provider in the world with leadership positions in the US, Europe, Asia and Latin America. The company will provide subscriptions and ad-supported plans possessing a large variety of direct-to-consumer platforms.
The purpose of CBS and Viacom media companies merger is also intended to become a challenge to Netflix streaming platform which currently has around 151 million subscribers worldwide. Also, ViacomCBS Inc will most probably become a competitor to Disney’s new streaming platform, Disney+, which will be launched most probably on 12th November 2019.
Viacom Inc. was divided/succeeded into Viacom and CBS Corporation at the beginning of January 2006. Both are owned by National Amusements, Inc., an american privately-owned theater company and mass media holding, so this merger would not be the first time when the 2 media companies (Viacom and CBS Corporation) would be operating as one entity.
CBS is an American commercial broadcast television and radio network and owns several assets such as:
- CBS News;
- CBS Sports;
- The CW;
- CBS Television Studios;
- CBS Global Distribution Group;
- CBS Films;
- CBS Home Entertainment;
- CBS Interactive;
In 2008, CBS bought online media company CNET for $1.8 billion. CBS had in 2018 a revenue of $14.518 billion.
Viacom is an american multinational media conglomerate which was formed by succeeding Viacom Inc. at the end of December 2015, along with CBS Corporation. Viacom is currently formed by Viacom Media Networks and Paramount Pictures. Viacom Media Networks (formerly known as MTV Networks) owns following groups/TV channels:
- Entertainment Group: Comedy Central, Paramount Network, TV Land;
- BET Networks: BET, BET Gospel, BET Hip-Hop, BET Her, BET Jams, BET International, BET Soul, BET+;
- Music Group: MTV, MTV Classic, MTV2, MTV Tres, MTVU, VH1, CMT, Logo TV;
- Nickelodeon Group: Nickelodeon, Nick Jr., Nick Music, NickToons, TeenNick;
Paramount Pictures is an american film studio the fifth oldest film studio in the world, founded in 1916 as Famous Players Film Company.
What is your opinion regarding the Viacom – CBS merger and how do you think this will influence the 2 companies?